When it comes to growing your business, there are myriad ideas and suggestions out there.
From boosting your social media presence to giving your website an overhaul to using creative marketing strategies, it can be difficult to know where to start.
But even with these other great suggestions to consider, don’t forget about blogging; it can take your business a long way.
In this article, we’ll discuss these seven tactics:
- Develop your brand’s voice
- Create shareable content
- Improve SEO
- Build brand loyalty
- Highlight the attractiveness of your products
- Build a bigger network
- Respond directly to customers
Let’s get started!
1. Develop Your Brand’s Voice
One of the main things that blogging can do for you is help you develop a more consistent and identifiable voice.
Not only does blogging enable you to simply say more, but it also gives you the opportunity to create a form of cohesion throughout your different messages.
As you think about the voice you want to adopt, consider your audience.
Is it better for your articles to be short, sweet, and to the point? Should you integrate humor into your articles? Do you feel it important to consistently have high quality photos included with each article?
Start to think about the style that best fits your target consumers’ needs and then figure out which elements best fit the brand you are going for.
Then, once you’ve figured out those things, be consistent.
2. Create Shareable Content
Creating shareable content seems like a given at first—obviously you want your articles to be something that your readers would want to share right?
But, there are actually huge benefits to creating content that appeals to consumers enough for them to share it with others.
When your readers share your content, their friends who view the posts that they share are likelier to be your target consumers than the people you may target with other forms of advertising.
Furthermore, when a reader shares your content, they are endorsing it to some extent which adds further weight to its value for the reader’s friends.
As you think about the type of content you make, think about what could be useful to your readers.
Usually, it’s a good idea to think about the types of problems that your products or services intend to solve and then focus your articles on helping your readers solve related issues. For example, if you sell yard care equipment, publish informative articles on how to improve your yard care regimen.
3. Improve SEO
Blogging can also do a lot to boost your search engine optimization (SEO). And while blogging isn’t an ultimate solution, it’s a critical element in your marketing strategy.
Using blogging to boost your SEO takes patience. but over time, it can have big results.
Figure out important keywords that relate to your product and then identify how to integrate them into your articles.
As you integrate these keywords in a coherent way into your articles, your articles will become more and more relevant and your website will be likelier to pop up prominently in a user’s feed when they search related terms.
Additionally, blogging can also help you build backlinks. As you link your blog to other articles and in turn have their content link to your articles, Google’s algorithm will further prioritize your content which will also lead to more SEO.
4. Build Brand Loyalty
Regular blogging can also help you build brand loyalty.
Blogging allows your brand to become more than just a logo and a product. When you blog, your product becomes associated with a certain tone, with helpful content, and with a broader array of applications than someone might initially expect.
You’re able to position your product in different ways to ensure it has a broader and more personal reach.
5. Highlight the Attractiveness of Your Products
Blogging also allows you to highlight and accentuate the benefits of your product or services in a unique way.
Your product page can only tell so much.
And reviews, though important, often don’t highlight all the ways your product can be useful to consumers. If you run a clothing boutique, fashion blogging featuring different pieces in your inventory can help readers visualize how they could wear a different dress or shirt with a variety of different outfits.
If you offer home contracting services, blogging about the different renovations you have performed and highlighting tips and tricks for home DIYs can help readers better visualize the potential their home can have with your help.
Positioning your products and services in these types of blog articles allows you to really highlight how your services can be personally applicable for each reader.
6. Build a Bigger Network
Another benefit of blogging that you might not immediately think of is the benefit of increasing your network within your niche.
Blogging not only allows you to better target customers, but it also gives you a platform to work with, highlight, and be highlighted by other comparable companies.
When you build relationships with other bloggers and eventually partner up with them, you may actually have more luck in attracting new readers and new customers than other methods because you already know that the readers of another comparable blog will automatically be more invested in your related content.
7. Respond Directly to Customers
In addition to allowing you to build a better network within your company’s niche, blogging also lets you directly respond to the comments and questions of your readership.
When compared to other forms of interacting with your customers, blogging becomes one of the best ways to send a strong message that you care about your readers’ interests and needs.
Take polls asking what kind of articles and which kind of topics readers are looking for. And then respond with articles directly addressing those expressed wishes.
Similarly, pay attention to the comments section of your posts—if questions pop up, respond to them directly. If multiple readers comment on similar questions, be willing to dedicate a post to that issue.
Conclusion
Taking your business to the next step can be challenging.
And when there are so many different priorities to manage, it can be hard to figure out which next steps to focus on. But really prioritizing your company’s blog and publishing consistent high-quality content will have huge payoffs in the long run.
Want help scaling up your business? Let me help you!
